Management Strategy
In recent times, the Harada Group has noticed a need to react to the current environment. Since fiscal year 2023, the HARADA Group has been intensively focused on reforming its revenue structure.
Medium to Long-Term Management Direction (Redefinition)
| *CASE : | A term coined from the initial letters of four areas that represent the transformation of Mobility: Connected, Automated/Autonomous, Shared & Services, and Electric/Electrification. |
What the Harada Group Should Target
We will continue to be a leading company in the field of in-vehicle antennas.
We will proactively respond to the diversification of CASE and mobility, expand adjacent/peripherals and new businesses, and establish a solidified revenue base.
Initiatives to reform our revenue structure
- Expand sales top line by responding to diversification of CASE and mobility, etc.
- Strengthen cost structure through cost structure reforms
- Improvement of Profitability and Financial Strength by Streamlining our balance sheet(B/S)